How to Dominate Local SEO Yucaipa Ca

How to Dominate Local SEO Yucaipa Ca

Every business aims at ranking on the first page of Google in order to be seen. But what’s even better is dominating the entire first page.

In this article, I will show you the best SEO strategy to help you dominate your local SEO Yucaipa search results.

 

What does it mean to dominate Local SEO Yucaipa Ca Results?

Many SEO experts say that “on the second page of Google is where the bodies are buried.” This statement means that no one goes to the second page of google. So, if your page is not on the first page, forget about competing with the businesses on the first page because they’ll get all the traffic and business.

Now don’t get me wrong. It is a great thing for your page to rank on the first page but, the problem is that a customer or client will still have a few other pages to choose from.

Dominating your Local SEO Yucaipa ca means that the whole front page will be loaded with your pages including posts, videos etc. This domination leaves the customer no choice but to click on one of your links.

Before we talk about the steps, let’s first understand how Google search results are displayed.

The image above shows how Google displays its search results.

The top part of the search results is usually dominated by ads.

Advertising on Google is the best way to go if you have the budget for it because Google will always ensure that you rank high up on the search results of a particular keyword or phrase. However, advertising is out of reach for most small businesses.

The second Section in the Google Search Results is the Google My Business Listings.

Google’s goal is to display the best and most relevant results to the user. As a business, your goal is to make sure that you rank on top of the page in this section as well.

The last section is the Organic Search Results based on the keyword or phrase being searched.

The organic search section is very important because it gives more information about the keyword than the Google My Business Section. This means that someone can easily skim through the results to see which page displays the most relevant information to the search phrase.

Whatever your goal, you will need the Local SEO Tips below to help you rank on Google and other search engines.

 

This article is divided into two sections. The first section shows you how to dominate the Google My Business part of the search results, and the second shows how to dominate the Organic Search Results section for your Local SEO Yucaipa Ca. 

 

[Local SEO Yucaipa Ca] Google My Business Domination

1. Create a Google my business listing

Google My Business is the most important piece to dominating your local SEO Yucaipa Ca ranking results and here is why.

  1. Unless the new customers know your exact website URL, they may never find you online. Having a Google My Business listing opens you up to new and returning customers to easily find you online.
  2. Most local businesses can benefit from Google My Business even without having a website.
  3. The listing is free and easy to setup

A Google My Business listing is a way of telling Google that your business exists. You let Google know about the services you provide and your local service areas.

This means that when someone is searching for a particular service locally, Google will pull information from the listings it has and present them in the search results.

Learn how to set up Google My Business Correctly 

2. Optimize your Google my Business Listing

 

Now that you have a Google My Business listing, the next step will be to rank on top of the search results.

The image below shows results for a search phrase [ SEO Services Yucaipa Ca ]

Your goal as a business is to appear on the first page of the local search results because your business is more likely to be noticed and ultimately get more leads and customers.

Optimizing your Google My Business listing is a little more technical but I will show you how to easily do it without breaking a sweat.

Visit the link and get a step by step guide to optimizing your Google My Business Listing. 

[Local SEO Yucaipa Ca] Organic Search Result Domination

 

In order to dominate the organic search results, you will need to do some Organic Search Engine Optimization on your website. So if you do not have a website yet, this section will not help you at all.

I recommend that every business gets a website. You can hire a web designer to create a website for you or do it yourself if you have time and feeling a little techie. If you need help with a website, please send us an email or reach out through our contact page.

For the purpose of this article, I’m going to assume that you have a WordPress website. I know a lot of businesses use some free services such as wicks website builder and others. Some of this information should translate across any type of website but, if you want to get the full benefits of SEO, I recommend a WordPress website.

 

Search Engine Tips For Your Website

 

1. Optimize Your Website

Earlier I talked about how Google wants to display the best and most relevant results to the user. In order to achieve this, Google uses keywords and phrases to determine if your content or website is relevant to the search query.

Example

When you search for the keyword “Local SEO Yucaipa Ca”, Google will display the most relevant results. The first item Google looks at is the page Title ( H1 Tag). If the search term appears in the title, then Google will see that as relevant and display it in the results. The image below shows the results of the keyword “Local SEO Yucaipa CA.”

As you can see in the image Essanmedia ranks number four in the search results for this highly competitive keyword. However, as someone skims through the meta description they’ll discover that some of those listings are not from Yucaipa. This gives Essanmedia a very good chance of getting local traffic and leads.

The take away from this section is that you have to include your keyword in your page title. So, rather than naming your homepage as “home”, try to squeeze in the keyword.

 

2. Create Content For Your Website

 

The best way to improve your Google ranking is to create great content or blogs. The key here is to create content that is searchable and optimized for your keyword.

Dominating Google’s first page will not be easy especially for highly competitive keywords. But doing the following will definitely put you ahead of your competition and your local SEO Yucaipa Ca.

The first thing I want you to keep in mind is these three words, ” Best, Keyword, and near me.”

Some of the most common searches on Google look like this:

  • Best realtor Yucaipa Ca
  • Best realtor near me

As you can see above. applying this formula will get you the best results.

 

3. Create Videos on Youtube 

I’m sure you know that Youtube is owned by Google. This means that when a keyword is typed into the search engine, Google also looks to Youtube for the most relevant results.

One of the most common questions I get from my clients about videos is, ” what do I create videos about?”

To answer the question, it is important to know that in 2019, internet video accounts for 80% of all traffic as reported by smallBizTrends.

You’re definitely missing out on the most powerful marketing and brand awareness tool if you’re not producing videos.

So what kind of videos should you be creating?

For an extensive list and information about video marketing, please check out my article about how to dominate local SEO with youtube.

It is also important that you use the same SEO title formula for your videos.

Conclusion

 

SEO requires a lot of planning and strategy. It requires that you put in a lot of time into keyword research and content optimization.

So to summarize the article, let’s bring all this information together with an example.

John has a plumbing business in Yucaipa Ca called “John’s Plumbing”. After doing his research he decided to use the keyword “best plumber Yucaipa Ca”

  • The first step is to incorporate the keyword into the Google My Business. John’s Google My Business name will be ” John’s Plumbing | Best Plumbing Yucaipa Ca.”
  • The second step will be to update the homepage on the website. Instead of naming the homepage “home,” John will name it Best Plumbing Yucaipa Ca. ( Please remember to change the page title in the menu back to home )
  • Step three is to create a blog post. The blog post can be about anything to do with plumbing. For example, John wants to teach people how to install a garbage disposal. His blog title will be, “Best Plumbing Yucaipa Ca |How to install a garbage disposal.”
  • The last step is to create a video of how to install the garbage disposal. Am sure you can figure out what the title will be. Yes, you guessed right “Best Plumbing Yucaipa Ca |How to install a garbage disposal.”

Download the Ultimate Local SEO Checklist.

A Guide to Create a Google My Business Listing

A Guide to Create a Google My Business Listing

What is Google My Business?

Google My Business is Google’s online business directory created for local customers to connect with service providers like you. As a business or service provider, Google my Business is a  platform you need to sign up to have your business show up on Google Maps, Google Search, and Google Earth.

Why You Should Have a Google Business Account

A few years ago, one of the most prominent books on the bookshelf in almost every household was the yellow pages book. It was the go-to book when searching for a local service provider.

Now, the only place you find the yellow pages book is the recycle bin. Ain’t nobody got time for the good ol’ Yellow Pages anymore.

The internet has changed the way people search for services. Therefore, online marketing is the best way to generate new leads for your business, and Google My Business is the most important piece for local search results.

Other Reasons Why You Should List Your Business

Increase Customers and Sales

Studies show that about 35% of the people who find service providers through local search actually end up at the physical location.

  • Improves SEO
    One of the easiest ways to improve your SEO is to list and update your google my business account.
  • Boosts Exposure
    If your goal is to get new leads and customers, then your website alone is not enough. Most people will find your website through a google search.
  • Creating A Listing
    To get started setting up your profile, click here to go to Google My Business.

Google My Business listing has two parts. The first part will require you to enter some information about your business. After submission of this form, Google will send a postcard to your address for verification. After verifying your account, you will then sign in to complete your profile.

Please allow yourself some time to complete the forms correctly.

Enter Your Business Name
In order to get started, Google will ask for your business name. This is so that Google can check if your business name has been created already. There’s always a chance that a customer may have created a listing for reviews. If this is the case, please read this article to claim your business.

If your specialization is concrete repair and your keyword is Construction, John may have a hard time finding you on Google. The key is to find exact phrases someone would use to search for your services and products.

More Keyword Phrases Examples
Instead of “Catering Services,” use ” Wedding Catering Services Yucaipa Ca.”
Instead of “Caregiving Services,” use ” In-house Elderly Caregiving Services Yucaipa Ca.”

Enter Location

This is a very simple step. The only thing is that you have to make sure to enter accurate information. If you operate from home and you don’t want to list your home address in the listing, then I recommend that you get a local mailbox.

Category

Google has pre-defined categories and will not allow you to enter your own. Please make sure that you search through the categories and select one that is closest to the services you provide.

Contact Information

Enter your phone number and your website URL. If you don’t have a website, you may choose the “ get a free website based on your information” option.

The next screen will ask you to complete your registration. Click the Finish button to go to the next step.

The next step will ask you to enter your name. I also emphasize that you check your mailing address to make sure it’s correct.
If everything is fine, click “Mail”.

Congrats! you’re done with the first part. It may take a week or so for you to receive a postcard from Google.

Once you receive the postcard, follow the instructions to verify your account.

Next Step is Optimizing your listing.
I found a great article to help you optimize your website correctly.

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