Google’s local SEO search results page is made up of three sections. The top section contains ads, the middle displays Google My Business Listings, and the bottom part is Google’s organic search results.

Google’s local SEO search results page is made up of three sections. The top section contains ads, the middle displays Google My Business Listings, and the bottom part is Google’s organic search results.

 

Why Do You Need Video for Local SEO?

Research shows that only about 5% of businesses utilize video for their marketing. This means that it is more likely that your competitors are not using video to promote their products and services. Great news! Because using video will not only help your customers or clients but also improve your local SEO rankings.

 

Myths About Videos

Every new tech comes with myths and theories. One of the most common myth is that if you share how to do something, then you won’t get business because people will do it for themselves. That statement is only partly true and here’s why.

You see, teaching someone how to do something only makes you an expert and the authority in a given field.

When you educate people for free through your content, you build trust with your audience. One of the most important elements about business is trust. Building trust takes a long time and in most cases a lot of money.

The formula for building trust is offering something valuable to your audience for free. Once your audience gets value from you, they are more likely to hire you when they need more advanced services.

When you teach people how to do something, you establish yourself as the expert and the go-to person when they need advanced services.

The truth is that you must first understand that we live in a DIY era where people are learning to do things themselves. This is already a trend, and there’s nothing any of us can do to stop it. The question you must ask yourself is, would you instead have your local customers get information from other people? The answer is probably no.

 

What Kind of Videos Should You Create?

It is important to know that most people do not have the time to do things for themselves and so they’ll reach out to you as an expert to do it for them. However, there are those die-hard DIY people who want to do everything, and you still want to provide them the resource they need to accomplish their tasks. 

To establish trust and authority with your local customers, you have to create videos that solve some of the most common simple tasks that people can do without any expert.

For example, A plumber can create videos on simple tasks such as how to install a faucet or unclog a kitchen sink. These are common issues people run into from time to time, and you want to be the one who teaches them the proper way to accomplish these simple tasks. 

 

The following are the steps to optimize your Youtube Video for Local SEO.

 

1. Keyword in the Title

Since Youtube is part of Google, it makes sense to assume that when you optimize your video for Youtube, you’re also optimizing it for Google.

The first element Google and Youtube look at is the Title tag. In fact, Google and Youtube search is based on keywords.

It is vital that you take extra care in crafting the perfect title for your videos and it all starts with understanding your audience. Knowing what keywords your audience will type into the search is essential if your videos or content has to be found.

Let’s begin by using an example.

 

Let’s say you’re a plumber and your keyword is [Best Plumbing Yucaipa Ca]

Your goal is to create content that benefits both your local SEO and Youtube search.

Your title might look like this: Best Plumbing Yucaipa Ca | How to install a kitchen faucet.

The first part of the title is your keyword. This is especially useful for your local SEO. The second part is your actual video title. So, it is safe to say that your title has two keywords.

 

2. Video Description

The video description is a great way to make your video even more relevant to the keywords. It is, however, essential to understand that most people do not go to Youtube to read the descriptions. They are there to watch videos. 

When crafting your description, you should remember to write for the search engine first and not the user. This means that the information you provide will only help Youtube match you up with the keyword being searched for.

  • The description must be lengthy – Most people miss out on some free SEO tool when they don’t utilize the description area. You are allowed to write a very long description even over 7500 words if you like.
  • You must add the relevant keywords – Youtube does not watch or read videos, so the description area is the best way for you to tell Youtube the content of your video.
  • Add your website URL – Youtube is the second largest search engine after Google. This means that people will go there to search for answers. If that’s the case, then you want to make sure that someone who first learns about your services on Youtube has a way to your website and contact you for services.

3. GEO -Tagging and NAP Data To Improve Your Local SEO

The last step is to make sure that your Youtube videos help your Local SEO ranking. Since Google’s goal is to display the most relevant results, it will use all kinds of information including keywords, geolocation, and many other factors. 

So, if someone in Yucaipa searches for ” how to install a kitchen faucet,” Youtube will display the video that matches the keyword and also one that is closer to their location. 

Geotagging a video can be done right on Youtube. To do so, go to the video settings and click advanced settings tab. Find and click on the Video Location option. A map pops up for you to choose a location.

NAP stands for Name, Address, and Phone Number. Do not pass on the opportunity to let people you exist and tell them where and how to find you. The best way to display this information is by utilizing the Call To Action. This is where you tell people what you want them to do.

For example, you may say “visit my website for more information.”

Above all, Youtube and Google recognize your address or contact information. It matches this information to that on your Google My Business and your website.

Conclusion

If you’ve lived in Yucaipa for some time, you’ll know that most businesses thrive through word of mouth. This type of advertising has worked very well for most businesses in the past but we’ve seen some changes over the past few years.

As a Commuter City, most Yucaipans work outside of the city and most likely do not know what’s going on in terms of local business. As a result, we’ve seen some efforts by the City to promote Yucaipa First initiative but that comes with its own challenges.

Think about it. A person who works in Orange County is exposed to all the advertising on the billboards. so, when they need a service, it is likely that they are searching while at work and so Google is the only way they learn about local services.

If your business is not online, you miss out on a lot of business because what happens is, if the person does not find any listing in Yucaipa, Google will display results from other cities like Redlands and Riverside. This is not good for our local industry.

Are you ready to start using video and Youtube for your marketing and brand awareness? If no, please tell us in the comment section below why and what you’re using instead. If you are already utilizing Youtube, also comment and let us know how you are doing it and if this article was helpful to you.

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