SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is a very import part of any content marketing. This term is thrown around a lot and it can be confusing as to what it is exactly. In a layman’s term, SEO is simply a standard to make content more readable and searchable.
Think of Google as a stranger you’re meeting for the first time. So for the stranger to know who you are, you have to introduce yourself. Tell the stranger your name, what you do and some other information deemed important to you. Without the introduction, the stranger will have no idea who you are. So unless your content is introduced to the Google search engine in a language that Google understands, it won’t be found.