DIGITAL MARKETING
Know Your Digital Media Delivery System
What is Digital Marketing?
Digital marketing refers to advertising delivered through digital media such as websites, social media, search engines, mobile apps and email.
CONTENT MARKETING
“Content is king” therefore, you need great content to build a strong digital marketing platform. People are hungry for great content. The content you produce must be simple and easy to understand. Most people’s brands don’t take off because their content is just not resonating with the audience.
You have to invest a lot of time creating content that is free, inspiring and educational. Offering such content makes your audience trust you, therefore, you become an authority in whatever field you’re in.
- You will need great content in order to rank high in the search engines
- Great content is king on social media
- Clients will only give you their time if they get something of value in return. You can call that selfish but we’re all selfish. Always create value for your audience.
SOCIAL MEDIA MARKETING
Social media is much more than a selfie magnet. People spend a lot of time on social media doing research and educating themselves about products and services before they purchase. People run to social media to get recommendations and reviews about certain brands. Therefore, it’s not just enough to have a website without a social media presence.
Your presence on social media requires full participation. this means searching for people talking about certain topics and getting involved in solving their problems.
- Percentage of all Internet users are on Facebook 47%
- Percentage of products purchases are Pinterest pinned 88%
EMAIL MARKETING
Email is still the most effective way to communicate with your audience. Email is like a phone. people check who’s calling and decide whether to pick up or not. Your goal as a business is to be that one person that everyone picks up when you call. You want people to open your emails because they’re curious as to what you have to share.
The most important element of a successful email campaign is trust. People will only open your email if they trust you. Every email campaign must be relevant, strategic and must have great content.
MOBILE MARKETING
If your digital marketing strategy does not include mobile, it’s deemed to fail. Your mobile marketing strategy must be centered around great user experience. People spend a lot of time on their mobile phones. Your content must be interactive and easy to digest.
Some of the result proven delivery methods are SMS and in-add marketing. Your strategy should include one of these methods to be successful.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is a very import part of any content marketing. This term is thrown around a lot and it can be confusing as to what it is exactly. In a layman’s term, SEO is simply a standard to make content more readable and searchable.
Think of Google as a stranger you’re meeting for the first time. So for the stranger to know who you are, you have to introduce yourself. Tell the stranger your name, what you do and some other information deemed important to you. Without the introduction, the stranger will have no idea who you are. So unless your content is introduced to the Google search engine in a language that Google understands, it won’t be found.
- Percentage of all the clicks are from the first 5 listings on a search results page 67%
- Percentage of searches resulted in a page one Google organic click. 71%
EMAIL AUTOMATION
This is the part that brings every aspect of digital marketing together. when done right you could get an insight of the behaviors of your audience, what’s working and what’s not.
There’s a wide range of email automation software to choose from. This is not the typical gmail.com but specialized software that allows you to create workflows based on behaviors.
