How to Dominate Local SEO With Youtube

How to Dominate Local SEO With Youtube

Google’s local SEO search results page is made up of three sections. The top section contains ads, the middle displays Google My Business Listings, and the bottom part is Google’s organic search results.

Google’s local SEO search results page is made up of three sections. The top section contains ads, the middle displays Google My Business Listings, and the bottom part is Google’s organic search results.

 

Why Do You Need Video for Local SEO?

Research shows that only about 5% of businesses utilize video for their marketing. This means that it is more likely that your competitors are not using video to promote their products and services. Great news! Because using video will not only help your customers or clients but also improve your local SEO rankings.

 

Myths About Videos

Every new tech comes with myths and theories. One of the most common myth is that if you share how to do something, then you won’t get business because people will do it for themselves. That statement is only partly true and here’s why.

You see, teaching someone how to do something only makes you an expert and the authority in a given field.

When you educate people for free through your content, you build trust with your audience. One of the most important elements about business is trust. Building trust takes a long time and in most cases a lot of money.

The formula for building trust is offering something valuable to your audience for free. Once your audience gets value from you, they are more likely to hire you when they need more advanced services.

When you teach people how to do something, you establish yourself as the expert and the go-to person when they need advanced services.

The truth is that you must first understand that we live in a DIY era where people are learning to do things themselves. This is already a trend, and there’s nothing any of us can do to stop it. The question you must ask yourself is, would you instead have your local customers get information from other people? The answer is probably no.

 

What Kind of Videos Should You Create?

It is important to know that most people do not have the time to do things for themselves and so they’ll reach out to you as an expert to do it for them. However, there are those die-hard DIY people who want to do everything, and you still want to provide them the resource they need to accomplish their tasks. 

To establish trust and authority with your local customers, you have to create videos that solve some of the most common simple tasks that people can do without any expert.

For example, A plumber can create videos on simple tasks such as how to install a faucet or unclog a kitchen sink. These are common issues people run into from time to time, and you want to be the one who teaches them the proper way to accomplish these simple tasks. 

 

The following are the steps to optimize your Youtube Video for Local SEO.

 

1. Keyword in the Title

Since Youtube is part of Google, it makes sense to assume that when you optimize your video for Youtube, you’re also optimizing it for Google.

The first element Google and Youtube look at is the Title tag. In fact, Google and Youtube search is based on keywords.

It is vital that you take extra care in crafting the perfect title for your videos and it all starts with understanding your audience. Knowing what keywords your audience will type into the search is essential if your videos or content has to be found.

Let’s begin by using an example.

 

Let’s say you’re a plumber and your keyword is [Best Plumbing Yucaipa Ca]

Your goal is to create content that benefits both your local SEO and Youtube search.

Your title might look like this: Best Plumbing Yucaipa Ca | How to install a kitchen faucet.

The first part of the title is your keyword. This is especially useful for your local SEO. The second part is your actual video title. So, it is safe to say that your title has two keywords.

 

2. Video Description

The video description is a great way to make your video even more relevant to the keywords. It is, however, essential to understand that most people do not go to Youtube to read the descriptions. They are there to watch videos. 

When crafting your description, you should remember to write for the search engine first and not the user. This means that the information you provide will only help Youtube match you up with the keyword being searched for.

  • The description must be lengthy – Most people miss out on some free SEO tool when they don’t utilize the description area. You are allowed to write a very long description even over 7500 words if you like.
  • You must add the relevant keywords – Youtube does not watch or read videos, so the description area is the best way for you to tell Youtube the content of your video.
  • Add your website URL – Youtube is the second largest search engine after Google. This means that people will go there to search for answers. If that’s the case, then you want to make sure that someone who first learns about your services on Youtube has a way to your website and contact you for services.

3. GEO -Tagging and NAP Data To Improve Your Local SEO

The last step is to make sure that your Youtube videos help your Local SEO ranking. Since Google’s goal is to display the most relevant results, it will use all kinds of information including keywords, geolocation, and many other factors. 

So, if someone in Yucaipa searches for ” how to install a kitchen faucet,” Youtube will display the video that matches the keyword and also one that is closer to their location. 

Geotagging a video can be done right on Youtube. To do so, go to the video settings and click advanced settings tab. Find and click on the Video Location option. A map pops up for you to choose a location.

NAP stands for Name, Address, and Phone Number. Do not pass on the opportunity to let people you exist and tell them where and how to find you. The best way to display this information is by utilizing the Call To Action. This is where you tell people what you want them to do.

For example, you may say “visit my website for more information.”

Above all, Youtube and Google recognize your address or contact information. It matches this information to that on your Google My Business and your website.

Conclusion

If you’ve lived in Yucaipa for some time, you’ll know that most businesses thrive through word of mouth. This type of advertising has worked very well for most businesses in the past but we’ve seen some changes over the past few years.

As a Commuter City, most Yucaipans work outside of the city and most likely do not know what’s going on in terms of local business. As a result, we’ve seen some efforts by the City to promote Yucaipa First initiative but that comes with its own challenges.

Think about it. A person who works in Orange County is exposed to all the advertising on the billboards. so, when they need a service, it is likely that they are searching while at work and so Google is the only way they learn about local services.

If your business is not online, you miss out on a lot of business because what happens is, if the person does not find any listing in Yucaipa, Google will display results from other cities like Redlands and Riverside. This is not good for our local industry.

Are you ready to start using video and Youtube for your marketing and brand awareness? If no, please tell us in the comment section below why and what you’re using instead. If you are already utilizing Youtube, also comment and let us know how you are doing it and if this article was helpful to you.

How to Dominate Local SEO Yucaipa Ca

How to Dominate Local SEO Yucaipa Ca

Every business aims at ranking on the first page of Google in order to be seen. But what’s even better is dominating the entire first page.

In this article, I will show you the best SEO strategy to help you dominate your local SEO Yucaipa search results.

 

What does it mean to dominate Local SEO Yucaipa Ca Results?

Many SEO experts say that “on the second page of Google is where the bodies are buried.” This statement means that no one goes to the second page of google. So, if your page is not on the first page, forget about competing with the businesses on the first page because they’ll get all the traffic and business.

Now don’t get me wrong. It is a great thing for your page to rank on the first page but, the problem is that a customer or client will still have a few other pages to choose from.

Dominating your Local SEO Yucaipa ca means that the whole front page will be loaded with your pages including posts, videos etc. This domination leaves the customer no choice but to click on one of your links.

Before we talk about the steps, let’s first understand how Google search results are displayed.

The image above shows how Google displays its search results.

The top part of the search results is usually dominated by ads.

Advertising on Google is the best way to go if you have the budget for it because Google will always ensure that you rank high up on the search results of a particular keyword or phrase. However, advertising is out of reach for most small businesses.

The second Section in the Google Search Results is the Google My Business Listings.

Google’s goal is to display the best and most relevant results to the user. As a business, your goal is to make sure that you rank on top of the page in this section as well.

The last section is the Organic Search Results based on the keyword or phrase being searched.

The organic search section is very important because it gives more information about the keyword than the Google My Business Section. This means that someone can easily skim through the results to see which page displays the most relevant information to the search phrase.

Whatever your goal, you will need the Local SEO Tips below to help you rank on Google and other search engines.

 

This article is divided into two sections. The first section shows you how to dominate the Google My Business part of the search results, and the second shows how to dominate the Organic Search Results section for your Local SEO Yucaipa Ca. 

 

[Local SEO Yucaipa Ca] Google My Business Domination

1. Create a Google my business listing

Google My Business is the most important piece to dominating your local SEO Yucaipa Ca ranking results and here is why.

  1. Unless the new customers know your exact website URL, they may never find you online. Having a Google My Business listing opens you up to new and returning customers to easily find you online.
  2. Most local businesses can benefit from Google My Business even without having a website.
  3. The listing is free and easy to setup

A Google My Business listing is a way of telling Google that your business exists. You let Google know about the services you provide and your local service areas.

This means that when someone is searching for a particular service locally, Google will pull information from the listings it has and present them in the search results.

Learn how to set up Google My Business Correctly 

2. Optimize your Google my Business Listing

 

Now that you have a Google My Business listing, the next step will be to rank on top of the search results.

The image below shows results for a search phrase [ SEO Services Yucaipa Ca ]

Your goal as a business is to appear on the first page of the local search results because your business is more likely to be noticed and ultimately get more leads and customers.

Optimizing your Google My Business listing is a little more technical but I will show you how to easily do it without breaking a sweat.

Visit the link and get a step by step guide to optimizing your Google My Business Listing. 

[Local SEO Yucaipa Ca] Organic Search Result Domination

 

In order to dominate the organic search results, you will need to do some Organic Search Engine Optimization on your website. So if you do not have a website yet, this section will not help you at all.

I recommend that every business gets a website. You can hire a web designer to create a website for you or do it yourself if you have time and feeling a little techie. If you need help with a website, please send us an email or reach out through our contact page.

For the purpose of this article, I’m going to assume that you have a WordPress website. I know a lot of businesses use some free services such as wicks website builder and others. Some of this information should translate across any type of website but, if you want to get the full benefits of SEO, I recommend a WordPress website.

 

Search Engine Tips For Your Website

 

1. Optimize Your Website

Earlier I talked about how Google wants to display the best and most relevant results to the user. In order to achieve this, Google uses keywords and phrases to determine if your content or website is relevant to the search query.

Example

When you search for the keyword “Local SEO Yucaipa Ca”, Google will display the most relevant results. The first item Google looks at is the page Title ( H1 Tag). If the search term appears in the title, then Google will see that as relevant and display it in the results. The image below shows the results of the keyword “Local SEO Yucaipa CA.”

As you can see in the image Essanmedia ranks number four in the search results for this highly competitive keyword. However, as someone skims through the meta description they’ll discover that some of those listings are not from Yucaipa. This gives Essanmedia a very good chance of getting local traffic and leads.

The take away from this section is that you have to include your keyword in your page title. So, rather than naming your homepage as “home”, try to squeeze in the keyword.

 

2. Create Content For Your Website

 

The best way to improve your Google ranking is to create great content or blogs. The key here is to create content that is searchable and optimized for your keyword.

Dominating Google’s first page will not be easy especially for highly competitive keywords. But doing the following will definitely put you ahead of your competition and your local SEO Yucaipa Ca.

The first thing I want you to keep in mind is these three words, ” Best, Keyword, and near me.”

Some of the most common searches on Google look like this:

  • Best realtor Yucaipa Ca
  • Best realtor near me

As you can see above. applying this formula will get you the best results.

 

3. Create Videos on Youtube 

I’m sure you know that Youtube is owned by Google. This means that when a keyword is typed into the search engine, Google also looks to Youtube for the most relevant results.

One of the most common questions I get from my clients about videos is, ” what do I create videos about?”

To answer the question, it is important to know that in 2019, internet video accounts for 80% of all traffic as reported by smallBizTrends.

You’re definitely missing out on the most powerful marketing and brand awareness tool if you’re not producing videos.

So what kind of videos should you be creating?

For an extensive list and information about video marketing, please check out my article about how to dominate local SEO with youtube.

It is also important that you use the same SEO title formula for your videos.

Conclusion

 

SEO requires a lot of planning and strategy. It requires that you put in a lot of time into keyword research and content optimization.

So to summarize the article, let’s bring all this information together with an example.

John has a plumbing business in Yucaipa Ca called “John’s Plumbing”. After doing his research he decided to use the keyword “best plumber Yucaipa Ca”

  • The first step is to incorporate the keyword into the Google My Business. John’s Google My Business name will be ” John’s Plumbing | Best Plumbing Yucaipa Ca.”
  • The second step will be to update the homepage on the website. Instead of naming the homepage “home,” John will name it Best Plumbing Yucaipa Ca. ( Please remember to change the page title in the menu back to home )
  • Step three is to create a blog post. The blog post can be about anything to do with plumbing. For example, John wants to teach people how to install a garbage disposal. His blog title will be, “Best Plumbing Yucaipa Ca |How to install a garbage disposal.”
  • The last step is to create a video of how to install the garbage disposal. Am sure you can figure out what the title will be. Yes, you guessed right “Best Plumbing Yucaipa Ca |How to install a garbage disposal.”

Download the Ultimate Local SEO Checklist.

Yucaipa SEO: Do It Yourself In Three Easy Steps

Yucaipa SEO: Do It Yourself In Three Easy Steps

Wouldn’t you love to rank on google without paying an expert to do it for you? I know I would.

Everyone I’ve talked to says that search engine optimization( SEO) is highly technical and that you need to pay an expert to do it for you.

Well, that statement is partly true and false at the same time. It is true because SEO is complicated especially for highly competitive keywords. However, I also know the statement to be false because I have shown a few non-techies how to do their own SEO and the results have been short of fantastic.

Before I show you how to dominate the Yucaipa SEO and Google ranking, I want to make a disclaimer that I am not saying that you do not need SEO experts to help you with SEO. I would not do that to myself and other Yucaipa SEO experts. All am saying is that you can take some simple steps to improve your ranking. At least until you’re able to afford an expert.

The purpose of this guide is to help you improve your web presence and ultimately your rank on Google. I hope that once you start getting more calls and business, you’ll see the importance of SEO and so you’ll hire an expert to push you even higher into the ranks.

In this article, I am going to show you the exact simple steps I use to improve ranking for many small businesses just like yours.

 

Searching For Yucaipa SEO Services

As a small business based right here in Yucaipa CA, many people call me or reach out to me through my website to inquire about my Yucaipa SEO services. The most common first question I get is, “How much do you charge?” Once I give them my pricing about 9 out of 10 times, I never hear back from them again.

Although the price has a lot to do with that reaction, I think the main reason why people don’t get back to me is that they can’t justify spending that amount of money on SEO especially if they’re not sure what results they’ll get after its implementation.

I hope that this guide will show you what’s possible and hopefully get you to think seriously about SEO.

What’s The Difference Between Expert And Do-It-Yourself SEO?

To answer the question above, you must first understand that when you engage an expert, you are paying for results. As an expert, my job is to make sure that you rank for the chosen keyword. This process is highly technical and involves many pieces including research, competition analysis, copywriting, and many other tasks. Proper SEO takes a lot of time and money.

However, just because you can’t afford a Yucaipa SEO expert doesn’t mean you should not try to do it yourself.
The steps below may not work for everyone, but if you have a brick and mortar or home-based business that offers products or services locally, then this article is for you.

 

1. Keyword Research

A keyword is a word or phrases your customers would type into the search engine to find your products or services.  A keyword can be a single word or multiple words also known as “a long-tail keyword.”

For example, a single keyword can be “Construction,” and a long-tail keyword would be, ” Home remodeling Yucaipa ca.” Any keyword with three or more words is considered a long-tail keyword.

Depending on the type of product or service you’re promoting, I highly suggest that you use long-tail keywords. The long-tail keywords will be more specific to your business and will help you rank higher on Google.

Write down as many long-tail keywords as you can think of and remember to be specific to the main product or service you offer.

Example

John has a massive crack in his driveway. He doesn’t have enough money to replace the whole drive-way, so he decides to find a contractor fix it.

What keyword or phrase do you think John should type into Google Search?

John may search for, ” Drive-way repair Yucaipa ca” or ” Concrete repair Yucaipa Ca.”

If your specialization is concrete repair and your keyword is Construction, John may have a hard time finding you on Google. The key is to find exact phrases someone would use to search for your services and products.

More Keyword Phrases Examples

Instead of “Catering Services,” use ” Wedding Catering Services Yucaipa Ca.”
Instead of “Caregiving Services,” use ” In-house Elderly Caregiving Services Yucaipa Ca.”

[Type your keyword phrases into Google Search to see if you get more suggestions.]

The next step is to select two or three keyword phrases to use on your website. In the next step, I will show you how to add the selected keyword to your website’s homepage.

 

2. Homepage Copy

In this step, I’m going to show you how to integrate the keywords into your website content. Website content refers to all the words or text, and images on your site.

The first thing to keep in mind is that your website content must be relevant to your keyword. The keywords must be prominent and strategically placed throughout your webpage to convince Google that your content is related to the keyword.

( Remember to write copy for your customers and not for Google) You want to make sure that your web copy makes sense and not blotted by keywords.

Keyword Prominence

Place the keyword in your page title and headings throughout your page ( preferably at the beginning of the heading tags).

Place the keywords towards the top of the page/s.
If the keywords appear in the body, you can make them prominent by making sure that they are bold or italicize.

Place your Keywords in links.
Example: instead of saying read more, I highly suggest that you write something like: “read more about our outdoor wedding catering service.

Once you’ve fine-tuned the copy on your homepage, consider adding new content, such as detailed pages, posts, and FAQs for the service or product you offer.

Example:

Outdoor Wedding Catering Yucaipa, Best Catering Services Yucaipa, Wedding Catering Services Yucaipa e.t.c.

If writing copy is not your thing, consider hiring or outsourcing a professional copywriter

Also, remember that search engines only read the text and not images. So, instead of embedding text in an image, consider adding text including your keys word to the image name and description.

Local SEO Yucaipa - Content is king

Let’s close the homepage copy step with an example.

Assume that you want to rank for the keyword, ” Wedding Catering Yucaipa CA.”

The first thing to do is to take your keyword and type it into Google Search like the image below.

Notice that as you type the keyword, Google will display some suggestions. Please write down the ones that relate to your services.

Next, hit enter and scroll to the bottom of the page as shown below.

 

I want you to pay attention and write down the words in bold. The image shows the following words: affordable, full-service, cheap, inland empire, outdoor, and prices.

Remember that Google is giving you some suggested words based on what people search for on Google. Therefore, I highly recommend that you use these words in your web copy to make your content even more relevant.

Once you’ve completed the homepage, I want you to create a page or pages for the services you provide. For example, a person who wants an outdoor wedding will search for outdoor wedding catering and so you want to have a page with that keyword. Having a dedicated page or post on your website will make your site more relevant to the keyword and will improve your ranking.

 

3. Backlinking

A backlink is a link on another website that links back to your site. This type of link is considered as a vote for your website. However, it’s important to remember that not all links are created equal. A link from a big prominent website will be more valuable than from a small site.

Quality backlinks are extremely difficult to get especially when you’re starting but, that’s not to say that you can’t build some.

The first step to building backlinks is to research all the relevant websites that could link to you. The sites you find should be your competitors but ones that would benefit by linking to you.

For example, you may look for the biggest wedding photography service provider or some wedding venues in your service area.

Once you have a list, your next step will be to write a friendly email to each of them describing the benefit their visitors would get in knowing about your business.  Your goal will be to request them to create a link to your website and that you would create a link to their website.

It is possible that a few or most of the people will not respond to your request and that’s fine. It is essential that you follow up with another email, phone call or face to face.

How to Monitor Results

There are several ways to monitor your rankings on Google. For the sake of this article, I will show you the easiest way.

Type your chosen keyword or phrase into Google and record your ranking.

It is expected that your ranking should start changing once all the steps above have been applied. Check your ranking periodically and record your findings.

Please note that you should monitor all the keywords on your website and make sure to record the results.

 

As you see your rankings go up, you should also see an increase in web traffic and hopefully a substantial increase in sales inquiries.

Still not sure what SEO can do for your business? I found some helpful resource for you to look at.

Resources

Still not sure what SEO can do for your business? I found some helpful resource for you to look at.

1. 5 KEY Benefits of SEO for Small Businesses
2. Local SEO Factors for Small Businesses [INFOGRAPHIC]
3. A Guide to Create a Google My Business Listing

A Guide to Create a Google My Business Listing

A Guide to Create a Google My Business Listing

What is Google My Business?

Google My Business is Google’s online business directory created for local customers to connect with service providers like you. As a business or service provider, Google my Business is a  platform you need to sign up to have your business show up on Google Maps, Google Search, and Google Earth.

Why You Should Have a Google Business Account

A few years ago, one of the most prominent books on the bookshelf in almost every household was the yellow pages book. It was the go-to book when searching for a local service provider.

Now, the only place you find the yellow pages book is the recycle bin. Ain’t nobody got time for the good ol’ Yellow Pages anymore.

The internet has changed the way people search for services. Therefore, online marketing is the best way to generate new leads for your business, and Google My Business is the most important piece for local search results.

Other Reasons Why You Should List Your Business

Increase Customers and Sales

Studies show that about 35% of the people who find service providers through local search actually end up at the physical location.

  • Improves SEO
    One of the easiest ways to improve your SEO is to list and update your google my business account.
  • Boosts Exposure
    If your goal is to get new leads and customers, then your website alone is not enough. Most people will find your website through a google search.
  • Creating A Listing
    To get started setting up your profile, click here to go to Google My Business.

Google My Business listing has two parts. The first part will require you to enter some information about your business. After submission of this form, Google will send a postcard to your address for verification. After verifying your account, you will then sign in to complete your profile.

Please allow yourself some time to complete the forms correctly.

Enter Your Business Name
In order to get started, Google will ask for your business name. This is so that Google can check if your business name has been created already. There’s always a chance that a customer may have created a listing for reviews. If this is the case, please read this article to claim your business.

If your specialization is concrete repair and your keyword is Construction, John may have a hard time finding you on Google. The key is to find exact phrases someone would use to search for your services and products.

More Keyword Phrases Examples
Instead of “Catering Services,” use ” Wedding Catering Services Yucaipa Ca.”
Instead of “Caregiving Services,” use ” In-house Elderly Caregiving Services Yucaipa Ca.”

Enter Location

This is a very simple step. The only thing is that you have to make sure to enter accurate information. If you operate from home and you don’t want to list your home address in the listing, then I recommend that you get a local mailbox.

Category

Google has pre-defined categories and will not allow you to enter your own. Please make sure that you search through the categories and select one that is closest to the services you provide.

Contact Information

Enter your phone number and your website URL. If you don’t have a website, you may choose the “ get a free website based on your information” option.

The next screen will ask you to complete your registration. Click the Finish button to go to the next step.

The next step will ask you to enter your name. I also emphasize that you check your mailing address to make sure it’s correct.
If everything is fine, click “Mail”.

Congrats! you’re done with the first part. It may take a week or so for you to receive a postcard from Google.

Once you receive the postcard, follow the instructions to verify your account.

Next Step is Optimizing your listing.
I found a great article to help you optimize your website correctly.

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