A Guide to Create a Google My Business Listing

A Guide to Create a Google My Business Listing

What is Google My Business?

Google My Business is Google’s online business directory created for local customers to connect with service providers like you. As a business or service provider, Google my Business is a  platform you need to sign up to have your business show up on Google Maps, Google Search, and Google Earth.

Why You Should Have a Google Business Account

A few years ago, one of the most prominent books on the bookshelf in almost every household was the yellow pages book. It was the go-to book when searching for a local service provider.

Now, the only place you find the yellow pages book is the recycle bin. Ain’t nobody got time for the good ol’ Yellow Pages anymore.

The internet has changed the way people search for services. Therefore, online marketing is the best way to generate new leads for your business, and Google My Business is the most important piece for local search results.

Other Reasons Why You Should List Your Business

Increase Customers and Sales

Studies show that about 35% of the people who find service providers through local search actually end up at the physical location.

  • Improves SEO
    One of the easiest ways to improve your SEO is to list and update your google my business account.
  • Boosts Exposure
    If your goal is to get new leads and customers, then your website alone is not enough. Most people will find your website through a google search.
  • Creating A Listing
    To get started setting up your profile, click here to go to Google My Business.

Google My Business listing has two parts. The first part will require you to enter some information about your business. After submission of this form, Google will send a postcard to your address for verification. After verifying your account, you will then sign in to complete your profile.

Please allow yourself some time to complete the forms correctly.

Enter Your Business Name
In order to get started, Google will ask for your business name. This is so that Google can check if your business name has been created already. There’s always a chance that a customer may have created a listing for reviews. If this is the case, please read this article to claim your business.

If your specialization is concrete repair and your keyword is Construction, John may have a hard time finding you on Google. The key is to find exact phrases someone would use to search for your services and products.

More Keyword Phrases Examples
Instead of “Catering Services,” use ” Wedding Catering Services Yucaipa Ca.”
Instead of “Caregiving Services,” use ” In-house Elderly Caregiving Services Yucaipa Ca.”

Enter Location

This is a very simple step. The only thing is that you have to make sure to enter accurate information. If you operate from home and you don’t want to list your home address in the listing, then I recommend that you get a local mailbox.

Category

Google has pre-defined categories and will not allow you to enter your own. Please make sure that you search through the categories and select one that is closest to the services you provide.

Contact Information

Enter your phone number and your website URL. If you don’t have a website, you may choose the “ get a free website based on your information” option.

The next screen will ask you to complete your registration. Click the Finish button to go to the next step.

The next step will ask you to enter your name. I also emphasize that you check your mailing address to make sure it’s correct.
If everything is fine, click “Mail”.

Congrats! you’re done with the first part. It may take a week or so for you to receive a postcard from Google.

Once you receive the postcard, follow the instructions to verify your account.

Next Step is Optimizing your listing.
I found a great article to help you optimize your website correctly.

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